JRC Projects
JRC Projects is one of India's leading design-first real estate firms, known for creating luxury spaces that blend architecture, technology, and sustainability. With a growing digital presence and premium campaigns in place, JRC needed a reliable lead and conversion tracking infrastructure — one that could scale, attribute leads to marketing sources, and work flawlessly across tools.
Services
Enhanced Conversion Integration
Category
Real Estate
Client
JRC PROJECTS PRIVATE LIMITED
The Challenge
The existing setup used a script-based lead capture form from Sell.Do (via CDN). While functional, it caused multiple critical issues:
No control over form styling or native behavior
Lack of campaign source tracking and attribution
Google Enhanced Conversion (EC) could not index the lead data, breaking ad-level performance measurement
Any change in the frontend stack affected other modules like GTM
When we switched to a native HTML form and began pushing data to:
Sell.Do API (via direct submission)
Google Tag Manager
Google Enhanced Conversion (via JS)
We faced new issues:
Sell.Do captured leads but missed attribution & user tracking
Google EC couldn’t read JS variables reliably as DOM renders late
Switching to PHP broke compatibility with GTM and JS-based plugins
The Turning Point
We worked closely with Google engineers, the Sell.Do team, and JRC's internal stakeholders — attending multiple technical calls to diagnose and align on a working solution.
After weeks of prototyping, we arrived at a hybrid architecture:
Retained all JavaScript-based modules (Sell.Do plugins, GTM, etc.)
Built a custom bridge from JavaScript to PHP
PHP rendered data directly into HTML for Google EC to index (before DOM load)
Avoided renaming
indexso GTM compatibility remained intact
The Result
✅ Google Enhanced Conversions successfully started indexing lead data
✅ Sell.Do attribution & tracking restored via new plugin
✅ Google Tag Manager continued to function without disruption
✅ No stack change required — minimal disturbance to existing infrastructure
✅ Fully native form control retained on frontend
✅ All dashboards aligned and reporting correctly
Outcome
This was a technically complex integration involving cross-platform communication, third-party coordination, and deep debugging. It’s a perfect example of Init Lync’s ability to engineer solutions at the intersection of marketing, technology, and user experience.
